Strawberry Festival in Martell

They are bright red, have a splendour of green hair and taste just like they did when we were children romping through the woods looking for the sweet little wild strawberries. You can collect them yourself in the forest or in the garden, or you can look for the sweet little things in the supermarket. Unfortunately, they often only sell oversized strawberries that look great but do not taste very good.

A berry-red treat

The strawberries in Martell in South Tyrol are different. It is hard to believe, but there at 1,300 m above sea level in Vinschgau, the summer fruits thrive wonderfully. Their taste is sweet and fruity, their size normal. Up there, they grow in clean mountain air, they are nurtured by hard-working farmers and protected by the mighty Alpine giants.

Once a year, on the last weekend in June, during the Strawberry Days, the big South Tyrolean Strawberry Festival takes place in Martell. At the strawberry festival, gourmets can taste strawberries from the various farmers and, of course, buy and try all kinds of strawberry variations. A colourful supporting programme also awaits you.